An interview with Joseph Borg, Founder and Managing Director, AJ Electric

First published in Design & Build.

Established in 2008 by owner Joseph Borg, AJ Electric has grown to become one of the local leading suppliers of quality electrical systems serving professional project managers, architects, engineers, electricians, contractors as well as clients seeking to acquire stylish and functional light fittings and supplies for their home.

Prior to opening AJ Electric, Joseph worked with leading industrial-based companies locally and obtained a Higher Tech Diploma from the Malta College of Arts Science and Technology (MCAST), which provided him with extensive knowledge and technical expertise in this field. Joseph’s passion for the sector and his drive had eventually enabled him to open his own company.

The operation now includes an avant-garde showroom, warehousing facilities bursting at the seams and an office network in premises covering over 1500 square metres.

The company’s growth can be traced back to Joseph’s vision, the hard work of his team and the support from overseas suppliers, who entrusted AJ Electric to represent their brands locally.

Every building must perforce depend upon reliable power supply. This is why products and systems featuring maximum safety and optimum efficiency are in demand. AJ Electric’s comprehensive portfolio of low-voltage power distribution and electrical installation technology covers every requirement — from switchgear to the socket.

In 2020, AJ Electric was appointed the official partner to distribute, wholesale, and sell Siemens low voltage electrical devices in the Maltese Islands. Joseph explained that this representation is really a privilege for him and the company. “Siemens is the top of the range brand in this (as well as other fields). It is renowned as the go-to brand for low voltage switchgears and has earned an outstanding reputation for its technology, even for large projects on an international scale. In fact, all prestigious projects in Malta use Siemens,” Joseph proudly explained.

Joseph outlined the function of the switchgear – which is the single most important consideration for the electricity distribution in a building. “Since it is a central component of the electrical engineering in a building, customers want to use the very best that they can afford and a brand name like Siemens brings with it a quality guarantee. Siemens’s quality control is excellent, which
means that there is a very low defect rate,” he said. Since the Siemens low voltage switchgear and equipment is the most popular on the Islands for use in offices, hotels and households, AJ Electric holds stock in hand, so that it is immediately available to clients. The availability of stock is crucial to ensure that no project is delayed due to any out-of-stock situations.

In 2020, AJ Electric was appointed the official partner to distribute, wholesale, and sell Siemens low voltage electrical devices in the Maltese Islands.

Siemens also strongly believes in the AJ Electric – Siemens partnership as the company provides continuous training to technical staff, thus enabling the AJ Electric team to respond to any queries about product knowledge as well as settle any customer-issues immediately on-site.

HOW IS A SIEMENS SWITCHGEAR PANEL SET UP?

Typically, AJ Electric assembles the main switchgear panel at their in-house workshop, after which it is tested and certified by an engineer (who is outsourced to carry out testing for transparency purposes) and the panel is then delivered to the client. “We are working on a number of projects at the moment, including hotels, retail outlets and a local shopping mall by supplying Contractors on projects,” Joseph explained.

AJ Electric offers a 360 ° product and service supply on everything related to electrical. AJ Electric also offers a range of products related to switchgear containment, such as cable trays, trunking, pipework, PVC, enclosures and cabling. “All our brands and products offer high quality solutions and come with certification, in line with international standards. We carry substantial stock of these items, so as to meet our customers’ demands,” Joseph explained, adding that AJ Electric services household as well as large commercial projects.

The company represents various international suppliers for customers to choose from, depending on project type and budget. “Our suppliers have been meticulously selected on a number of quality and price criterion, one of which is the speed at which a consignment reaches our shelves – from order to item stocking. Hence, when we effect our orders, all our suppliers are perfectly capable of consigning within above-average time frames”, he explained, adding that “even though our product ranges are quite vast, we are committed to keeping a high stock base.”

Since (the Switchgear) is a central component of the electrical engineering in a building, customers want to use the very best that they can afford and a brand name like Siemens brings with it a quality guarantee.

THE FUTURE FOR AJ ELECTRIC LOOKS BRIGHT

Together with Siemens, AJ Electric is exploring a range of Building Management Systems, which control the power supply of a building, incorporating AC, pumps, timing and the temperature of water. “These systems are more environmentally friendly: through their management there is less energy loss, making them increasingly popular among residential, commercial and hotel clients”, Joseph said.

(Siemens Building Management Systems) are more environmentally friendly: through their management there is less energy loss, making them increasingly popular among residential, commercial and hotel clients.

Joseph easily acknowledges that the company’s success revolves around the efficient service extended by all its employees. As a result, staff members are brought on board and trained to deliver on the company’s ethos of providing superior customer service to its residential, commercial and industrial customers.

The company currently employs a well-experienced, qualified team of 25 staff members, who are all focused on providing superior customer-driven service, striving to remain one of the leading electrical suppliers and service companies in Malta. Joseph Borg greatly values the contributions made to the company by his team members and he certainly does not underestimate their hard work and dedication. His vision for the company’s future is centred on providing superior customer service and consolidating AJ Electric’s market position.

“Superior quality, competitive prices, unbeatable service is our mantra” Joseph pointed out to us, thus evidencing his determination to maintain AJ Electric’s position as Malta’s predominant leader for the supply and service of quality electrical lighting and systems for domestic.

Working on a project? Schedule a personalised meeting with one of AJ Electric’s trained technical crew by calling (+356) 2149 4594/5 or by booking online here.